It is interesting to see that, as a test, the NUJ’s Journalist magazine is only going to be available in an online edition next month.
From the NUJ website:
The experiment is a chance to see which format members prefer, an announcement in this month’s edition explained.
But this is also a cost-saving strategy, as, according to the union, postage and packaging account for 60 per cent of the cost of the Journalist, which costs the NUJ in excess of £200,000 a year to produce.
It’s really interesting to see how things are adapting to the new media environment. However, as they’ve highlighted, this could just be a cost saving move.
Adios
TI
March 16, 2008 at 9:17 pm
I’m no fan of advertising. Not by a long shot. I’ve done it before and have to say I’m amazed at the utter soullessness of the industry but hey… looks like it will be paying our wages before soon.
EG